THE IMPACT OF INFLATION ON FMCG PRICING

This blog has been written by Gokul. B, student of 3 rd year B.B.A. LL.B. (Hons) at VIT School of Law. He’s more inclined towards legal research and understanding the core purpose of law.

ABSTRACT

Inflation as a longstanding macro economic issue has transformed the dynamics of operating and pricing in the Fast- Moving Consumer Goods (FMCG) industry in India. Dealing with the increased input costs and the changes in consumer behaviour, effective pricing strategy has taken center-stage to make real time adjustments in the overall business operations. This blog examines how pricing strategy research and different pricing research techniques are applied in handling inflationary pressures. Ranging between regional pricing, shrinkflation, and value engineering, the companies are integrating different techniques of pricing the FMCG products in a bid to stay competitive. This blog emphasizes the changing nature of FMCG pricing strategy where the businesses have to face cost pressures, as well as retain volume and brand loyalty. Finally, the blog offers an in-depth analysis on inflation adaptation of FMCG strategy providing an insight into how to combat inflation by strategically innovating price, chain, and streaming with consumers.

This blog has been written by Keerthana N R. She is pursuing LLM in Intellectual Property Rights.she has a keen interest in legal drafting and in-depth research, aiming to bridge theory and practice within the evolving field of IP law with an aspiration to contribute impactful insights and precise analysis through both my academic and professional endeavors.

ABSTRACT

Patents and copyright being the bloodline of Intellectual property law forms the foundations for IP frameworks. Though they exist under one umbrella, their properties tend to be different.Thus its essential to have a proper breakdown legislations covering these aspects.The distinction matters because patents exist as a monopoly right incentivizing innovation while copyright finds its place in the literary, dramatic, artistic and literary words thereby fostering the need for two different legislations. This article examines the critical difference between both the IP facets which becomes essential in understanding the very essence of copyrights and patents. 

This blog has been written by Keerthana N R , pursuing LLM in Intellectual Property Rights. She has a keen interest in legal drafting and in-depth research, aiming to bridge theory and practice within the evolving field of IP law with an aspiration to contribute impactful insights and precise analysis through both my academic and professional endeavors.

ABSTRACT

The fast-moving consumer goods (FMCG) industry has been revolutionized over the last decade with conventional titans and new direct-to-consumer (D2C) brands reshaping how products are made, sold, and distributed. Spurred by digitalization, access to data, and shifting values, this convergence is not only fueling new business models but also escalating legal risks – especially concerning intellectual property, data protection, and consumer rights. While agility and compliance are the new mandates, the future of FMCG and D2C brands will be in the hands of those who are able to couple quick innovation with strong legal bearings.

Concerns

HOW MUCH DOES THE INTERNET KNOW ABOUT YOU?

This article has been written by Palak Bharadwaj, a 4th year B.A.LL.B. student at Dr. Hari Singh Gaur University, she is a passionate student with ability to simplify complex legal concepts.

ABSTRACT

Every action you take on the internet, from liking a post to looking for pizza late at night, leaves undetectable traces. Your digital footprint is made up of these traces, and it is expanding with each click. The twist is that your digital footprint is more than simply a technical word; it’s a combination of your online persona, reputation, and security. The Internet—which includes, among others, Google, Facebook, Apple, Twitter, Amazon, and Microsoft—knows almost everything about you.

This blog has been written by Palak Bharadwaj, a 4th year B.A.LL.B. student at Dr. Hari Singh Gaur University, she is a passionate student with ability to simplify complex legal concepts.

ABSTRACT

The swift development of artificial intelligence has presented formidable obstacles to conventional copyright legal frameworks, particularly in countries such as India, where there is still a lack of regulatory clarity on developing technology. This essay examines how AI andcopyright law are developing in India, with a particular topics like ownership and authorship of works produced by AI, liability for infringement involving AI systems , and the suitability of the Copyright Act, 1957, current statutory provisions. It compares Indian legal standards to those of other countries, emphasizing the increasing need for legislative changes that deal with the legal standing of non-human authors and the extent of protection afforded to machine-generated content. In order to offer a fair strategy that promotes innovation without compromising the rights of human writers, the article also takes into account stakeholder viewpoints, policy recommendations, and court interpretations. In the end, it seeks to offer a thorough grasp of how Indian Copyright law has to change in order to continue to be useful in the AI era.