This blog has been written by Keerthana N R , pursuing LLM in Intellectual Property Rights. She has a keen interest in legal drafting and in-depth research, aiming to bridge theory and practice within the evolving field of IP law with an aspiration to contribute impactful insights and precise analysis through both my academic and professional endeavors.
ABSTRACT
The fast-moving consumer goods (FMCG) industry has been revolutionized over the last decade with conventional titans and new direct-to-consumer (D2C) brands reshaping how products are made, sold, and distributed. Spurred by digitalization, access to data, and shifting values, this convergence is not only fueling new business models but also escalating legal risks – especially concerning intellectual property, data protection, and consumer rights. While agility and compliance are the new mandates, the future of FMCG and D2C brands will be in the hands of those who are able to couple quick innovation with strong legal bearings.
Concerns
